Originally from Florida, Greta first lived in Aspen during middle school, where she discovered her love for the mountains. After college, she returned to begin building her career and has worked with Aspen Luxury Concierge since 2025. She graduated from the University of Florida with a degree in Sport Management and minors in Disabilities in Society and Event Planning, and has always been drawn to roles centered around helping and working with others, particularly in hospitality and client experience. During college and afterward, she worked alongside her mother at EdenLuxe Travel, helping design and coordinate luxury travel experiences. After graduation, she moved to Florence, Italy, as a Program Assistant for Florida State University, supporting program operations, group travel, and student life. Across these experiences, she has developed a passion for meaningful experiences in hospitality and travel. Outside of work, she enjoys skiing, snowboarding, hiking, cooking, concerts, and spending time with family and friends.